AACD’s goal is to create a sound market for genuine brand products by eliminating counterfeit and fraudulent products from the market. More specifically, we work to prevent fraudulent products from being placed into the hands of consumers by marketing only products that meet AACD’s independently-established criteria.
AACD is comprised of companies who voluntarily endorse our cause. Once they become members, they bear a strict obligation to observe the AACD criteria. Member companies also individually establish and operate a system for monitoring and eliminating fraudulent products from the market.
The member companies of AACD practically include major retailers who handle parallel import and/or used brand products in Japan. The distribution of fraudulent products in the market has negative ramifications on brand images. This not only affects the holders of brand rights, but also poses serious impediments to the businesses of AACD members companies.
In order to protect intellectual property rights in the market, we realize it is not enough for our member companies to simply pursue their businesses in an appropriate manner. That is why we actively seek cooperation with other institutions and organizations.
At times, AACD’s steady efforts have elicited valuable information from multi stakeholders, as well as from member companies.
Such information has helped us preclude the distribution of fraudulent products on many occasions. At the same time, information and advice from AACD have often served useful purposes to consumers and multi stakeholders.
AACD exists not only for the benefit of its member companies. It exists for the creation of a sound market that ensures protection of the intellectual property rights of genuine brand products.